Although we all love the Super Bowl, check this out: 

Last year’s Super Bowl was the most-watched program in U.S. television history, viewed by an estimated 153 million Americans - more people than voted in the 2008 presidential election. The game is broadcast in dozens of countries (though often edited or on tape-delay), and if you massage the numbers a bit, you can make a case that an additional 20 million to 30 million people outside the United States watch the game live.

But even that optimistic estimate can’t approach the audience for soccer’s quadrennial biggest game, the World Cup final. Last summer, FIFA projected some 700 million viewers for the final match, in which Spain defeated the Netherlands in South Africa. Even the annual UEFA Champions League final, the world’s biggest club-soccer competition, probably has a wider live global audience than the Super Bowl.